"WE DO NOT WANT TO GET INTO THE B2C SEGMENT WAR," MERU MOBILITY TECH LTD MD TOLD. Automotive News
Mahindra Group-backed ride-hailing services provider Meru Cabs will focus on the B2B (business-to-business) segment, A market leader in B2C (business-to-customer), B2B, and B2C2B (business-to-consumer-to-business) segments, Meru, with a wide fleet of vehicles ranging from hatchbacks, economy and luxury sedans to premium SUVs and buses, including electric vehicles (EVs), caters to both intra- and inter-city travel, besides airport and car rental services.
"We are not really wanting to get into the B2C segment war. We want to focus on offering cab services wherever we are present and not beyond. We would be focusing on B2B through the mobility platform that we have created," Meru Mobility Tech Ltd founding and Managing Director Neeraj Gupta told PTI.
The company has already committed an investment of USD 10 million in technology and EVs in 2020 to create a business mobility platform 'SWITCH' and create infrastructure for operating a fleet of over 300 EVs in India.
"We have invested in technology and also in good leadership team members, which we were lacking so that we can get out and get more contracts and good partnerships with the company," Gupta said.
Meru will also invest to create infra for EVs and expand its footprint further in the green transporting solution, he said. Meru operates the second-largest fleet of EVs in the country with over 350 electric vehicles operational across Mumbai and Delhi.