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KIA MOTORS REVEALS 7 SKETCHES OF EVS, PLANS TO EXPAND BY 2025 | Automotive News | Auto Reporter


7 SKETCHES


Kia Motors is planning a whole new EV segment in the coming years and has teased its strategy for electric vehicles. The company has shared an early sketch of several of the brand’s future electric vehicles. Details of Kia’s future EV product strategy were announced by Kia President and CEO Ho Sung Song during an event at the brand’s Hwasung plant in Korea.

In order to establish itself as a leader in the global EV market, Kia will launch a wide range of dedicated EV and partner with EV charging companies across the globe to achieve this.


“Kia has sold more than 100,000 EVs worldwide since the introduction of our first mass-produced EV in 2011, the Kia Ray EV, " said CEO Song. "Since then, we have started to introduce a range of new EVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for EVs to account for 25 percent of our total worldwide sales by 2029."


Under Kia’s ‘Plan S’ strategy, announced at the start of 2020, the company plans to expand its EV line-up to 11 models by 2025. Seven dedicated EVs in the sketch revealed today will be launched by 2027.


The first of these EVs, code-named CV, will be revealed in 2021 as the brand’s first dedicated EV, destined for many regions globally. The new model will offer the same product quality and amazing design as Kia’s other vehicles, with high-performance driving and recharging characteristics.


Earlier in January, Kia Motors unveiled its ‘Plan S’ mid- to long-term future strategy, outlining the brand’s plans to transition its future businesses to focus on EVs and mobility solutions. Kia is focused on securing a global EV leadership position by launching dedicated EV models and innovating in areas such as production, sales, and services.


Kia Motors is undergoing a company-wide transformation in order to realise ‘Plan S’. The CV model, due to launch in 2021, will encapsulate the brand’s attitude towards innovation and change, presenting a new design direction that signifies Kia’s transition to an EV-focused business strategy. Kia's new design philosophy embraces progress, diversity and a rich composition of contrasting elements.


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