HONDA TO LAUNCH NEW CRUISER RIVAL OF RE IN INDIA ON 30 SEPTEMBER | AUTO REPORTER | AUTO NEWS
Updated: Sep 19, 2020
The Japanese company has a new strategy for the Indian market beides the regular mass-production segment. The company wants to raise its premium product market in India that’s why the company comes with a new strategy for the hondas Indian premium market.
After launching the new hornet 2.0 in India recently Japanese firm will introduce its new cruiser bike which will take on the RE and JAWA bikes. It will launch in the segment of 400 cc with the premium and most popular retro theme in India on 30 September.
While there is no idea which product is going to be launch. But the rumors and the speculations are about rebel 300. The company gives hint that the new cruiser is specifically for the Indian market. But it is not confirmed that it is based on an all-new segment or based on the rebel 300. The rumors about the pricing of this bike around 2 to 2.5 lakh.
On the basis of the new premium segment of cruiser/bikes, the Japanese firm has a chance to compete with the Royal Enfield and Jawa bikes and to break its monopoly in India. The company is establishing it’s new Honda big wing network in India in more than 75 cities. And the company uses this network to sell the premium segment bikes in India.
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