HONDA CARS INDIA ROLLS OUT BENEFITS WORTH ₹2.5 LAKH ON ITS PRODUCTS. Automotive News | Auto Reporter
Carmakers may have had a challenging 2020 so far, but the corner's festivities may offer some form of respite. With almost every OEM in the country eyeing an impetus in the coming weeks, Honda Cars India has stepped on the pedal and is now offering benefits worth ₹2.5 lakh on its products and is encouraging prospective buyers to make use of its digital platform called 'Honda From Home.'
Since lockdown restrictions began to, Honda has been busy. The fifth-generation City was officially launched after a delay due to the nationwide lockdown enforced towards the end of March. The updated WR-V and Jazz were subsequently brought out. This was followed up by the launch of BS 6-compliant turbo diesel Civic at ₹20.74 lakh.
The Japanese carmaker is looking at a more significant chunk of the market share at a time when newer rivals like Kia and MG Motor have made extensive forays here. As such, current offers and benefits could be the perfect shot in the arm to get more people into showrooms or on Honda's digital sales platform.
Honda, however, is hardly alone in rolling out schemes and offers. Several OEMs have either already announced or plan to dish out similar projects to build up some sales charts' momentum.
Passenger vehicles' sales rose 14% in August, snapping a 9-month slide. News agency PTI reported that it was in October last year that the segment had posted a marginal growth bursting 11 continuous months of decline in sales. Dipping fortunes in 2019 fell alarmingly in 2020 due to COVID-19-related factors, but the festivities ahead could once again provide some semblance of relief.